Grand Avenue Chocolates (GAC) had developed strong brand loyalty among its consumer base for its flagship products, but suffered a lack of cohesion in their marketing materials and packaging. MettaGraphics helped GAC distill the fundamentals of their brand into guidelines, which then provided the foundation for subsequent development of verbal and visual communications. Our redesign of the catalog resulted in record increase in sales in the following holiday seasons.

Additional collateral material developed include national advertising, sales materials for the trade as well as trade show graphics. MettaGraphics also revitalized existing product lines and designed packaging for new ones. For over 8 major product lines and 100 individual products, we created strong individual product line identities as well as a cohesive system for the entire Grand Avenue Chocolates line.